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Once shopping began, attendance was 40,000 to 50,000 a day for the first several weeks. Dorothy Thompson, the famous journalist, covered the opening for Ladies Home Journal, calling Northland вЂњthe most ambitious of such mercantile centers in America or the world.вЂќ Reporters from news media outlets from across the country covered the events, recognizing that Northland was a novel concept that would impact not only shopping, but cities and lifestyles as well. There was so much buzz surrounding the center that officials staged five inaugurals, for everyone from neighbors to employees.

A week before stores unlocked their doors, traffic was gridlocked on a Sunday from gawkers seeking a glimpse of the much-hyped center. Architectural Forum called GruenвЂ™s plan вЂњa new yardstick in shopping center design.вЂќ One journalist wrote that the approach to the main HudsonвЂ™s store вЂњhas a temple-like quality.вЂќ The main courtyard, in front of HudsonвЂ™s, was structured to hold such public events as concerts, dances, Easter parades, exhibits and even circuses, with elephants.

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Hardwick wrote that Gruen based Northland on a concept of a pre-automobile European city, creating a series of urban spaces of various sizes plus raised gardens, artwork and fountains that would reward wandering and exploring, exposing shoppers to вЂњnew experiences, new surprises.вЂќ Cost: $250 million in todayвЂ™s dollars. Many of the stores competed with HudsonвЂ™s. He made space for nearly 100 stores and restaurants, with familiar names such as Hughes & Hatcher, Himelhochs and WinkelmanвЂ™s. In planning his centers, Gruen sought to separate auto traffic from pedestrians and keep trucks away from both cars and people. The Korean War delayed Eastland, but before long, Gruen was mapping out Northland on 460 acres of farmland near 8 Mile and the Lodge Freeway, 10 miles from HudsonвЂ™s downtown store.

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вЂњWebber emphasized that the center will in no way affect the downtown store,вЂќ the Free Press reported. Hudson's President Oscar Webber acknowledged the companyвЂ™s decision had been affected by the push to suburbia, and he made a prediction that time would prove incorrect. вЂњThe biggest and best shopping center in the United States will be built by the J.L. The front pageВ story in the Free Press did not mince words.

Cost: More than $131 million, adjusted for inflation. HudsonвЂ™s hired him to design them.Д®astland originally was scheduled to be first, and executives announced it in 1950: 100 stores in nine buildings dominated by a circular HudsonвЂ™s store with parking for 6,000 cars. He called them Northland, Eastland, Southland and Westland. Gruen came back with the idea of building four centers filled with retail outlets that would be anchored by a large HudsonвЂ™s store. They decided to hire Gruen as a consultant with an assignment to scout out possible locations for exurban shopping centers that HudsonвЂ™s would control. While that advice went against their philosophy, executives listened. Upon his return to New York, Gruen wrote an unsolicited 10-page memo to the HudsonвЂ™s leadership, saying that while the store impressed him, its setting in the central business district was declining rapidly, вЂњshowing all the signs of deterioration which had started to appear in all American city cores.вЂќ He told the HudsonвЂ™s board that it should build branch stores in the suburbs. вЂњAvenues of horror,вЂќ he called them, according to author Steven Johnson, вЂњflanked by the greatest collection of vulgarity - billboards, motels, gas stations, shanties, car lots, miscellaneous industrial equipment, hot dog stands, wayside stores - ever collected by mankind.вЂќ

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With the experience of my fellow Board members and that of myself as listed above I believe that you can feel confident that Northland TV Charitable Trust is competently managed by a group of committed, professional people, who would make excellent use of any resources you may wish to allocate to us for the good of our whanau and the wider community of Whangarei.An avant-garde intellectual, Gruen despised cars and the car culture of commercial streets such as 8 Mile, Telegraph and Livernois.

Member вЂ“ Northland Regional CouncilвЂ™s Roading and Environmental Committees.

Iwi Liaison Committee member вЂ“ Whangarei District Council.

Director вЂ“ national Maori Media Network.

Co Chair of C North Television, Whangarei.

Co Chair -National Executive of the Iwi Radio Network, Te Whakaruruhau.

General Manager of the Community radio station, Ngati Hine FM.

Over 20 years experience of environmental stewardship issues.

Chair of the Rewa Rewa Maori Land Incorporation.

I bring to this position a range of experiences including:

I have held this position for several years after the deaths of my father and uncles.

I am the Tumuwhakarae at Pehiaweri Marae.

Northland Regional Council Tai Tokerau MДЃori Advisory Committee member.